Once upon a time fish 'n' chips came wrapped in newspaper, now well in the past as it really was less than hygienic. This box harkens back to those days but in a modern and totally hygienic way. Firstly as a box the contents are far easier to eat from it, secondly the modern printing never has contact with the food. So if you want to serve a touch of nostalgia without a touch of tummy upset, this is the packaging for you.